#support  aiding the cause or policy or interests of; "the president no longer had the support of his own party"; "they developed a scheme of mutual support"
  supertype:  assistance__aid__help  the activity of contributing to the fulfillment of a need or furtherance of an effort or purpose: "he gave me an assist with the housework"; "could not walk without assistance"; "rescue party went to their aid"; "offered his help in unloading"
  subtype:  adherence__attachment  faithful support for a religion or cause or political party
     subtype:  ecclesiasticism  excessive adherence to ecclesiastical forms and activities; "their ecclesiasticism overwhelmed their religion"
     subtype:  traditionalism  adherence to tradition (especially in cultural or religious matters)
  subtype:  advocacy  active support; especially the act of pleading or arguing for something
     subtype:  urging  the act of earnestly supporting or encouraging
  subtype:  sponsorship  the act of sponsoring (either officially or financially)
  subtype:  endorsement  the act of endorsing
     subtype:  auspices__protection__aegis__aegi  kindly endorsement and guidance; "the tournament was held under the auspices of the city council"
  subtype:  approving__blessing__approval  the formal act of giving approval: "he gave the project his blessing"; "his decision merited the approval of any sensible person"
     subtype:  espousal__adoption__acceptance  the act of accepting with approval; favorable reception; "its adoption by society"; "the proposal found wide acceptance"
        subtype:  embrace.espousal__bosom  a close affectionate and protective acceptance; "his willing embrace of new ideas"; "in the bosom of the family"
     subtype:  backing__championship__patronage  the act of providing approval and support; "his vigorous backing of the conservatives got him in trouble with progressives"
     subtype:  admiration__appreciation  a favorable judgment; "a small token in admiration of your works"
        subtype:  adulation__idolization__idolisation  the act of admiring strongly
           subtype:  glorification  the act of glorifying (as in worship); "the glorification of God"
        subtype:  idealization__idealisation__glorification  a portrayal of something as ideal; "the idealization of rural life was very misleading"
           subtype:  sentimentalization__sentimentalisation__romanticization__romanticisation  the act of indulging in sentiment
     subtype:  reward__reinforcement  an act performed to strengthen approved behavior
        subtype:  carrot  promise of reward as in "carrot and stick"; "used the carrot of subsidized housing for the workers to get their vote"
  subtype:  reassurance  the act of reassuring; restoring someone's confidence

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